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The Complete Guide to Lifecycle Marketing Savvy marketers know it s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there s a strategy that includes all of these and more. It s called lifecycle marketing, and it s how companies attract and retain customers beyond that impulse purchase. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand. Different from the buyer s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates.

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