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Research and Markets: Poland Gift Card and Incentive Card Market Report 2021 - Gift Card Industry in Poland has Withstood Impact of COVID-19 Pandemic and is Forecast to Grow by 11.7% to Reach US$ 1478.1 million in 2021 - ResearchAndMarkets.com
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The gift card market in 2020 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2021.