750 million customers. retail stocks in focus with only two shopping days left until christmas. retail next says people bought less than the final weekend before christmas, usually one of the busiest weekends, despite those deeper discounts. and aaa says a record number of americans, 86 million, are traveling by car over the holidays. and thelund the national average is down to $3.26 a gallon after a month of increases. that s your cnbc news now. stick with innovation.
throughout the store. retail next, which is one of the companies providing the technology, says the software is so specific, it can tell exactly where inside the store a person is standing and even which direction their head is looking. they know there s a person and they know what that person is doing but they can t marry it back to your personal identity. reporter: these heat maps are another tool. red areas are spots where people stood looking at products for a long time. still shoppers have mixed feelings about being watched by big brother. when they re storing data, figuring out exactlier where you go it s an invasion of privacy. and retail next says its technology is in more than 5,000 stores worldwide and that is just one company. nordstrom says it was testing the program. it ended in may. it didn t store any data, nor did it have any way of identifying individuals. but, wolf, still a lot of shoppers are just freaked out monitored through cell phones.