sites, and they say smartphone shopping is going to make up almost 50 percent of retail holiday growth this year. cyber monday is expected to break records with retailers bringing in $9.4 billion, 18% over last year. cyber weekend is thanksgiving day through cyber monday, and you can see in the charts that people spend more online on the big days, black friday and cyber monday. but people are spending a whole lot of money the entire weekend. cyber weekend 2019 is expected to break $29 billion and account for 20% of the total holiday season s revenue. out of every $4 spent online, $3 are coming from purchases made on smartphones. the national retail federation is right, we are all going to keep shopping. the nrf expects holiday retail sales online and in brick and mortar stores to fall between $728 billion and $731 billion. that s for the full holiday season which is now through december.