Re-think speed to market.Instead, look at Velocity to Market.In physics, speed has no direction.It’s simply a number. A measure. Of distance over time.But…Velocity has a direction.For brands, that direction is pointed toward the customer.The only time speed = velocity is when there is no change in direction.But, the customer is
As a retail buyer, my vendors loved me. Buying appointments were a breeze.Vendors didn’t have to show physical samples of items already proven to be top sellers or the silhouettes that I knew resonated with my customer.For example, I was in NYC in 2007 for an appointment to buy Burberry.
Retail Strategy Group released its 2022 Merchandising Benchmark Report earlier today. The release was via its monthly newsletter, The Merchant Life.The report was produced in partnership with Retail Research Systems and is sponsored by Cloudera.Raj Dhiman, Co-Founder of Retail Strategy Group says that understanding the merchandising function of retail is
Merchandising Benchmark Report: The HighlightsWelcome to The Merchant Life where founders, VPs, and C-Suite executives come to seek out valuable merchandising insights.Speaking of valuable insights…In this edition, we share our 2022 Merchandising Benchmark Report. We produced this in partnership with Retail Research Systems (RSR) and is sponsored by Cloudera.As you
KPMG recently published its Retail Executive Outlook for 2023.71% of retail executives are prioritizing supply chain efficiency for this year.How will they accomplish this?Their top priority to improve supply chain is SKU rationalization.Which is a contingent action to remediate bloated product assortments and an inability to forecast demand.The question is,