Set to be a $100bn industry by 2025, the time to address fragmentation in retail media and unify behind common currencies, ways of doing business, language and models is now.
Retail media's rapid growth has stemmed mainly from its strengths in terms of performance - but there's more to come, say experts from Deliveroo and Criteo.
Smart fitting room tech is largely in the prototype phase, ready for rollout worldwide. Here, for The Drum’s retail deep dive, Connective3’s Maddie McGovern surveys the most transformative concepts.