Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.
An experimental study on consumer perceptions found that European shoppers have little appetite for animal-free dairy alternatives, though positive associations with the products’ perceived environmental benefits can enable manufacturers and retailers to address some of the challenges.