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Less than half of Europeans trust in food, says new study

The latest EIT Food report has found that declining trust in food is likely to be why consumers are making less healthy food choices.

Klausg grunertFood trustEuropean unionEuropean institute of innovationProfessor of marketing at aarhus universityTrust reportConsumer observatoryEuropean instituteSofia kuhnPublic insightsAarhus university

Study Suggests A Decline In Trust In The Food Sector Impacting Consumer Choices

Study Suggests A Decline In Trust In The Food Sector Impacting Consumer Choices
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Klausg grunertProfessor of marketing at aarhus universityFood trustTrust reportSofia kuhnPublic insightsAarhus university

Less than half of consumers trust food manufacturers

Consumer trust in the food system has dropped, with less than half of shoppers trusting food manufacturers over a perceived lack of competency and openness, according to EIT Food.

Klausg grunertAarhus universityConsumer observatory

Animal-free dairy and consumer perceptions

An experimental study on consumer perceptions found that European shoppers have little appetite for animal-free dairy alternatives, though positive associations with the products’ perceived environmental benefits can enable manufacturers and retailers to address some of the challenges.

United kingdomKlausg grunertMarija banovicGood food instituteDepartment of managementAarhus universityEuropean food safety authorityFood research internationalBio cluster denmarkNovel foodPerfect dayInnovative food scienceEmerging technologiesMarket trendsRecision fermentationMilk protein

Animal-free dairy and consumer perceptions

An experimental study on consumer perceptions found that European shoppers have little appetite for animal-free dairy alternatives, though positive associations with the products’ perceived environmental benefits can enable manufacturers and retailers to address some of the challenges.

United kingdomKlausg grunertMarija banovicAarhus universityDepartment of managementEuropean food safety authorityFood research internationalGood food instituteBio cluster denmarkNovel foodPerfect dayInnovative food scienceEmerging technologiesRetail amp shopper insightsDairy beveragesEmerging markets

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