Experimental pret from Gulabo by Abu Sandeep
Updated:
Updated:
January 22, 2021 17:08 IST
With their latest, The Love Collection, this pret label is using data and analytics to give customers what they want
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From the Love collection by Gulabo by Abu Sandeep
With their latest, The Love Collection, this pret label is using data and analytics to give customers what they want
Well before the pandemic, in 2018, designers Abu Jani and Sandeep Khosla launched a pret line called Gulabo by Abu Sandeep. Fast forward to 2021, and the brand has kept up with the times, says CEO of the brand, Saudamini Mattu. “We went online this year and are focussing our energies on this space. It has made us accessible to a different audience, both nationally and internationally,” she explains, adding that this was always the way forward for an RTW line, and it has helped them learn more about customer preference.