i always tip when i want to com back to something great if i go to a restaurant site over two because i m going to come back and they ll remember me and i l get a better seat and better service. if i have to go shopping in a starbright we ve we got that little place here. you stand in line and you come up and you pay, it s like tip. her wet? i love going custom in writing big zero. because of not taping you for what s right how much of my getting. and struggle with your guilt because it s part of your stick. i feel connected with not feeling like a horrible person. i do not want to do this anymor i m tired of dipping for my espresso. i m tired of chipping for peopl not doing anything. issued in tip for them doing what they re getting paid to do. it s the extra step you tip for. sitting where is my tip, that s
whatever they re proposing. my best investments so far have been in company that is had no traction. finding pinterest, they had no traction. thank you so much for coming on the program and hopefully we ll see you back in the studio some time soon. thank you, j.j. we have spoken a lot on the show about how to create a brand, but then once you create it how do you actually gain traction with the brand. that s one of the big topics here at the new york times small business summit. we have a panel here, joining me is adam rich, co-founder and editor and chief in the popular online and restaurant site, thrill list. and joining me is this woman here as well. when you started thrill list, how much did you think about brand? you know, i think without even really knowing to call it brand, it was something we were really very focused on out of the gates.