It’s been over a year since Google launched Responsive Search Ads. Yet, many marketers are still struggling with how to use the feature. Indeed, most marketers haven’t generated more than
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts.
Frederick Vallaeys on December 14, 2020 at 8:00 am
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Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin.
When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to show up prepared.
And what research could be better than digging into the results of the work of some of the world’s most clever PPC experts? So, I asked my team at Optmyzr to dive into our usage data to help answer this question.