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Epsilon and Comscore aim to boost contextual targeting and brand safety in new deal

Epsilon and Comscore aim to boost contextual targeting and brand safety in new deal
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Global alliance for responsible mediaPublicis groupeGlobal allianceResponsible media

Epsilon and Comscore aim to boost contextual classification and brand safety in new deal

Epsilon and Comscore aim to boost contextual classification and brand safety in new deal
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

Global alliance for responsible mediaPublicis groupeGlobal allianceResponsible media

3 Emerging Areas Where the Media Industry is Focusing on Sustainability

The media industry is working to reduce global emissions in advertising by making media more sustainable, promoting ethical practices and making events greener.

France generalKristina meinigMarket developmentTech lab green initiativeInstitute for advertising ethicsGlobal alliance for responsible mediaClimate consortiumEvent industry councilTech labParis agreementNet zeroGlobal allianceResponsible mediaGlobal media sustainability frameworkGreen initiativeAdvertising ethics

Media sustainability—how to prepare for a common measurement framework

Media sustainability—how to prepare for a common measurement framework
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

European unionWorld federationGlobal allianceResponsible mediaSustainability reporting

2024 Indonesian general election: How advertisers can navigate an unpredictable cultural climate | News

As Indonesians head to the polls today, IAS' Megan Reichelt urges marketers to be aware of why safeguarding their brand during election cycles and times of uncertainty is becoming more and more imperative.

Global alliance for responsible mediaGlobal allianceResponsible mediaGlobal disinformation indexBrand safety