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Pandemic accelerates direct-to-consumer farm sales During the pandemic, some consumers turned to local farmers and ranchers as a purchase point, so businesses had to diversify quickly April 5, 2021 In a cold Sunday afternoon, Colby Townsend is feeding 3,000 Rhode Island Red hens that lay 14,700 brown eggs each week at Hayden Fresh Farm south of the small town of Hayden in northwest Colorado. Small business co-owners Townsend and his wife, Michelle, have not been able to take a day off since mid-March last year when pandemic-related restaurant restrictions hit their wholesale accounts hard. In a rollercoaster business year, the couple worked 12 hours a day reacting to the changes necessary to keep the farm aloft.

United statesRhode islandColorado state universityFort collinsSteamboat springsMichele meyerSuzie romigColby townsendBecca jablonskiDepartment of agriculturalColorado department of agricultureCommunity agriculture alliance marketplaceColorado farmers market associationCommunity agriculture allianceResource economics at colorado state universityColorado fruit vegetable growers association