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Leading executives within the Kiwi channel united under one roof as Reseller News launched a market-leading agenda at the inaugural Influencer Network in Auckland. Playing host to more than 70 business leaders – spanning partner, vendor and distributor organisations – the event outlined key initiatives during 2021 and beyond, spanning EDGE 2021, Innovation Awards, Women in ICT Awards (WIICTA) and Emerging Leaders Forum. The launch of Influencer Network marks an evolution of the Judges’ Lunch concept, first introduced to officially kick-start the awards season while outlining core judging requirements. In recognition of an expanded line-up of industry initiatives, Influencer Network now encompasses the entire channel events calendar, continuing Reseller News’ role as the leading voice of the local ecosystem.
Ecosystems don’t run on spreadsheets how vendors are automating channel programs Ecosystems don’t run on spreadsheets how vendors are automating channel programs
Jay McBain on how vendors have revamped channel programs to cater for an increasingly trifurcated landscape
Jay McBain (Forrester) delivers EDGE 2019 keynote Credit: Christine Wong / IDG
Almost 12 months on from the coronavirus pandemic’s explosion, many world-leading vendors have dramatically re-vamped their partner programs to embrace automation, flexibility and self-service.
According to Forrester analyst Jay McBain, the COVID-19 pandemic has accelerated the adoption of channel software technology, which helps vendors recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.