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How did Rolex conquer the world? A new book tells the story of a discreet company, skilful marketing - and a dark chapter.

United statesUnited kingdomNew yorkSwitzerland generalSteve jobsTerence macnameeHans wilsdorfJ walter thompsonRoger federerPierre yves donzBieler tagblattexternalUniversity of osakaJournalism trust initiativeCold warResearcher pierre yves donzRolex oyster