Families looking for a safe, practical set of wheels for a recent high school graduate or other young driver can choose among 46 used vehicles and 16 new ones on this year’s teen vehicle list from the Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR). “As parents, we can’t control what happens on the road once our teen driver pulls out of the driveway,” says Jennifer Stockburger, director of operations at CR’s Auto Test Center. “But we do have some say in the type of vehicle they drive off in, and that can make a huge difference.
Media and advertising executives are trusting the union of ComScore and Rentrak will make a practical adversary to appraisals juggernautContinue Reading
Media and advertising executives are trusting the union of ComScore and Rentrak will make a practical adversary to appraisals juggernaut Nielsen as the industry thinks about quick changing viewership propensities. “We are cheerful to have no less than two noteworthy players attempting to construct a superior mouse trap given the obstacles we confront with estimation,” said Brian Hughes, senior VP of gathering of people examination at Magna Global, an ad-buying unit of Interpublic Group. The response from media specialists encapsulates the industry’s long for more advanced estimation that can track ads and substance crosswise over straight TV and digital devices…