figure out maybe they will watch the ads. how is the market reacting so far to this, anna? reporter: so far not a whole lot is going on. we ve talked to a financial research firm expert from bankrate.com. she says more likely independent cash businesses and banks may end up following suit and drop their fees all together as well. but if that happens, she warns the banks will have to make up for the lost revenue and find it somewhere. i definitely think banks will start finding other ways to charge customers. might be new fees. maintenance fee for your checking account and debit card usage fee but they re not going to take a loss in revenue. reporter: you re not going to be charged by the company while getting cash out you could on the other hand still be charged by your bank on the back end. martha: get you one way or another. welcome to new york, anna. bill: welcome to the fox family. sometimes you get it twice at atm. bank. martha: to get your own money.
how is the market reacting so far to this, anna? reporter: so far not a whole lot is going on. we ve talked to a financial research firm expert from bankrate.com. she says more likely independent cash businesses and banks may end up following suit and drop their fees all together as well. but if that happens, she warns the banks will have to make up for the lost revenue and find it somewhere. i definitely think banks will start finding other ways to charge customers. might be new fees. maintenance fee for your checking account and debit card usage fee but they re not going to take a loss in revenue. reporter: you re not going to be charged by the company while getting cash out you could on the other hand still be charged by your bank on the back end. martha: get you one way or another. welcome to new york, anna. bill: welcome to the fox family. sometimes you get it twice at atm. bank. martha: to get your own money. under the mattress argument is growing in momentum.