The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing and the cutting good jobs on aufner the economy because the way that these companies were freeing up money to spend on this much more aggressive kind of Lifestyle Mark
On behalf of my friend and colleague, Jamal Khashoggi illustrates a commitment they , have made personally, which all of us feel very grateful for. I wanted to share that with you. Today, we are going to talk about cybersecurity, interference in our 2020 president ial elections, and Innovative New way of trying to deal with that and we will talk with two of the people who are most familiar with these issues. First, the former director of homeland, michael chertoff. Second, the former director of National Intelligence, james clapper. Each knows cyber and these and the difficult political and legal background as well as anybody. I want to start with a question that is on everybodys minds. It involves the question of interference in our elections. This is the complaint that has been raised by the still unidentified whistleblower whose complaint is before the House Intelligence Committee and is the subject of an intense discussion. Without asking what you think what youou think think about
Only Committee Members will be allowed to make Opening Statements. Hearing no objections, so ordered. The chair recognizes herself for five minutes for an opening statement. First of all thank you, everyone , for being here this morning. It is an honor for those of us that are not from on a very serious issue. This is the very first energy and Commerce Committee hearing on the gun violence epidemic in our country. As a Public Health issue. And this subcommittee has to has jurisdiction over Public Health issues in our country. I want to recognize first the members of the committee who represent the parts of chicago and the region, starting with congressman bobby rush, whose district we are in. Thank you, bobby, very much for inviting us, asking the subcommittee to come here. Congresswoman robin kelly, who is here to my left. Congresswoman Jan Schakowsky from the chicago region. And to representative Adam Kinzinger, from the state of illinois, a little further away, and mr. Kinsinger mak
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of