MIT Sloan study finds thinking style impacts how people use social media
Critical thinkers share higher quality content and information than intuitive thinkers
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CAMBRIDGE, Mass., Feb. 11, 2021 /PRNewswire/ Social media has become a significant channel for social interactions, political communications, and marketing. However, little is known about the effect of cognitive style on how people engage with social media. A new study by MIT Sloan Research Affiliate Mohsen Mosleh, MIT Sloan School of Management Prof. David Rand, and their collaborators shows that people who engage in more analytical thinking are more discerning in their social media use, sharing news content from more reliable sources and tweeting about more substantial topics like politics.
MIT Sloan study finds strong evidence of political bias in formation of social media ties
Democrats and Republicans equally favor interactions with co-partisans online
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CAMBRIDGE, Mass., Feb. 9, 2021 /PRNewswire/ After the recent presidential election, political divisiveness is a more significant issue than ever in the U.S. But how much does political party affiliation actually impact social relationships? A recent experiment conducted on Twitter by MIT Sloan School of Management Prof. David Rand and MIT Sloan Research Affiliate Mohsen Mosleh, who is also a professor at the University of Exeter Business School, shows that politics matter a lot when strangers are forming new social ties. They found that Democrats and Republicans are equally likely to favor people who share their party affiliation when deciding who to follow.