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PR s Top Pros Talk: Mike Paul
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meth, i m guessing. reporter: but if you look a little closer at the kind of awareness the meth, i m on it campaign is generating, maybe they want to redefine success, because a lot of people don t hear this: i m on it. i m on it. i m on it, too. reporter: .as a call to arms, but rather as a sad confession. i m on meth. reporter: which has led to trending twittersphere ridicule like, just imagine the lines that were rejected. the arrow didn t hit the bull s eye. the arrow went flying over the top. reporter: mike paul runs reputation doctor a crisis p.r. firm in new york. he disputes the old adage that all publicity is good publicity. if you re trending on twitter not with excellence of awareness of educating those who are in crisis, you re trending on twitter because you missed the mark and you re a laughing stock? time to eat some humble pie. it s time to change it. reporter: that s not the
the sake of the taxpayers of this great city. for the sake of the taxpayers, we must get back to work. immediately. not only is he getting back to work immediately. he says he plans to run for re-election next year. let s be clear, this mayor here has not been charged with a crime. his comments come nearly a week after toronto s police chief said his department had a video that does indeed show this mayor smoking what appeared to be a crack pipe. and soon after that was released, ford s approval rating went up five points. let s talk crisis management with this expert, so-called reputation doctor, mike paul. mike, welcome to you. nice to see you. hi, brooke. let s get to the marion berry stuff in a second, but just prior to yesterday s admission, i mean, as we have said, this guy s ratings went up. he s now admitted to smoking crack. what is his next step as far as damage control goes? well, if he were my client,
moving towards digital technology. so the company is closing 300 company-owned stores by january and all of its dribtion centers. coming up, the mayor who has admitted to smoking crack says voters will decide his future. how do the voters decide what scandal to forgive. we ll talk to a reputation doctor. and two amazing videos. first, this amazing rescue of a kayaker, and the one on the right, jetman soaring high above mt. fuji. the story behind the videos next here on cnn. we chip away. making the colors of earth and sunset skies into rich interior accents. or putting the beauty of a forest in the palm of your hands. it will take you to another place. wherever you happen to be. this is the new 2014 jeep grand cherokee. it is the best of what we re made of.
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