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Interactive Avenues launches Caliper Delhi, March 17, 2021
Interactive Avenues has announced the launch of its proprietary hyperlocal marketing product suite Caliper that moves from the alpha stage to a closed beta launch.
There has been a paradigm shift in consumer search behaviour, and a lot of research happens on products and experiences, which are proximity-based. Hyperlocal searches are growing at the rate of 55% year-on-year, with 10X growth in local language searches.
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Caliper aims to solve endemic business problems like â Local Asset Readiness, Last Mile Optimization (Offline conversions or digitally attributable sales), Centralized or De-Centralized modules for a business generating demand pan India, Unification and Optimization across digital platforms, Store/Dealer level SEO, Generating and measuring store walk-ins and many other category-specific-use cases.