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Active Brands’ recent hiring of former Nike executive Christophe Merkel ushers in a new era for the Norwegian, multi-brand, outdoor company, whose holdings include female outdoor apparel/lifestyle brands Kari Traa and Johaug, protective gear company Sweet Protection and Nordic apparel company Daehlie. The former vice president and general manager of Nike EMEA, Merkel, takes the reins of Norway’s leading sporting goods company to continue its digital and market expansion. SGB Executive caught up with the new CEO for his take on Active Brands’ future plans, making the jump from Nike, Active Brands sustainability initiatives, and upcoming product initiatives.

United statesAksel lund svindalChristophe merkelKari traaActive brandSweet protectionActive brandsNorth americaWinter olympicsVoss jacketRepreve our oceanRudolf bionic finishஒன்றுபட்டது மாநிலங்களில்செயலில் பிராண்ட்இனிப்பு ப்ரொடெக்ஶந்செயலில் பிராண்டுகள்