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According to a recent 95-page lawsuit filed in California federal court against Yuga Labs, creators of the Bored Ape Yacht Club BAYC line of NFTs, the answer is to pay celebrities to feign interest in your art.
There is little in this world more valuable than fine art. Just ask Paul Allen, whose collection of paintings and sculptures recently fetched over $1.5 billion at auction, including.
Putative class action lawsuit alleges that Yuga Labs and their promoters attempted to create the impression of organic interest in their NFTs by paying celebrities like Jimmy Fallon, Post Malone, DJ Khaled, and Paris Hilton to purchase the NFTs.
It’s a common dilemma. You’ve created ten thousand Non-Fungible Tokens (“NFTs”) of apes whose expressions answer in the affirmative the age-old (for billionaires, that is) question:.