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Article - Total Revenue Management and the Mi$$ed Opportunities - By Katerina Papadima - Total revenue management is not a new concept, but it is one that hoteliers will embrace more for the years to come. To implement it, though, we first need to define it. What is total revenue management?

Hong kongUnited statesChris crowleyKaterina papadimaFirst hospitality groupSchool of hotelChoice hotelsUniversity of houstonStarwood hotelsInspiration research shoppingTourism management at hong kong polytechnic universityCornell university school of hotel administrationTotal revenue managementRevenue strategy across all departmentsGuest journeyRevenue per available guest