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Givaudan Launches Groundbreaking Consumer Segmentation Tool In North America Focused On Flavor
Givaudan teams up with Bellomy to launch FlavorFinders™, a unique patent pending segmentation tool founded on more than a decade of research.
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CINCINNATI, Ohio, March 4, 2021 /PRNewswire/ Givaudan Taste & Wellbeing has partnered with leading market intelligence firm Bellomy to launch FlavorFinders™, a unique research-backed, patent pending segmentation tool that will evolve the way flavor strategy is built, for the North America Market.
FlavorFinders™ uses proprietary research to help identify flavor selections and strategies more efficiently, meeting consumers on their own flavor adoption curve. While traditional segmentation focuses broadly on demographics, attitudes, behaviors and the needs of consumers within a narrow product category, FlavorFinders™ goes beyond this to understand attitudes, behaviors and the needs o