Speaking about the win, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, CCOs at Ogilvy India, said, "We are overjoyed and humbled to be given the Grand Prix for Creative Effectiveness for SRK-My-Ad . This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality.