Brexit might look like. President trumps political future among the topics front at center at bloombergs forum in new york. When you added together, i think what it leads to is not a recession, but a slow down growth globally, which is what we are experiencing. Carol more on that ahead. First up, here is editor joel weber on this weeks cover story. This is one of the hallmarks of businessweek, these strategy stories that we sometimes do. It is a look at how mcdonalds has been thriving for the past five years or so. Share price keeps going up under the ceo. In the past six months, he has really doubled down on tech. Carol that is something that i did not realize. He has made a bunch of acquisitions in ai, Voice Recognition technologies. Earlier this month was his latest. What we are seeing is mcdonalds transitioning from being a Fast Food Company to looking more and more like a tech company. There are cameras at drivethrough that can scan your license plate and maybe even remember what
Carol plus, a defiant Boris Johnson dragged back to parliament to explain why he broke the law. We take a look at what a hard brexit might look like. President trumps political future among the topics front at center at bloombergs forum in new york. When you added together, i think what it leads to is not a recession, but a slow down growth globally, which is what we are experiencing. Carol more on that ahead. First up, here is editor joel weber on this weeks cover story. Code. Lds in the age of this is one of the hallmarks of businessweek, these strategy stories that we sometimes do. It is a look at how mcdonalds has been thriving for the past five years or so. Share price keeps going up under the ceo. In the past six months, he has really doubled down on tech. Carol that is something that i did not realize. He has made a bunch of acquisitions in ai, Voice Recognition technologies. Earlier this month was his latest. What we are seeing is mcdonalds transitioning from being a Fast Food
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that aggressive marketing and the kind of good jobs that were offered. In the economywa and the way the economy source