Bank Central Asia appoints VP of digital marketing communication Details 22 February 2021
Bank Central Asia (BCA) has named Rendy Alimudin VP, head of digital marketing communication. According to his LinkedIn, Alimudin (pictured) will manage BCA s digital performance marketing communication ecosystem, which includes paid, earned, and owned assets.
He was previously the AVP of digital marketing for close to three years, during which he created an integrated and consistent marketing and branding strategy covering TV, OOH, mobile, digital and social. He first joined the company in 2012 as assistant manager, digital content strategist (marketing communication), his LinkedIn said.
MARKETING-INTERACTIVE has reached out to BCA for additional information.