Renault Korea is moving to reshape its brand identity targeting the younger generation here by launching its long-awaited new hybrid SUV and deepening communication, particularly with those in their 20s and 30s, the automaker said Sunday.
Renault Korea Motors, the Korean unit of French automaker Renault Group, announced a revamp of its brand strategy Wednesday, as it seeks a breakthrough in prolonged sluggish sales.
Renault Korea, the Korean branch of the French automotive firm, announced on Wednesday a significant rebranding initiative and the 2025 launch of the Renault Scenic E-Tech, an all-electric compact crossover SUV, in the Korean market. The announcement was made during a press conference at the Renault Seongsu flagship store in eastern Seoul. A major part of the rebrand is the change from Renault Korea Motors to Renault.