On the eve of this year's Telstra Premiership grand final, leading NRL figures have praised hotel chain Accor and a range of other partners for saving the 2021 season.
Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
From airlines to travel agents, cruise lines to hoteliers and tour operators to car hire firms, the travel sector has been pulverised by the COVID-19 pandemic. Mumbrella s Steve Jones takes an in-depth look at those at the forefront of the industry and how they are fairing 12 months after the storm hit.
May 4, 2021 10:12
In February 2020, our last full month of unrestrained liberty, when we boarded aircraft with carefree abandon, and went cheek by jowl to grab bags from overhead lockers, more than 1.5 million people arrived in Australia by air.
Restoring consumer confidence: How Accor landed its latest campaign proposition
Chief commercial officer talks through the hotel operator s It s all good campaign and the lessons from 2020 that have inspired both the creative and campaign platform being employed
The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards.
The hotel operator this month debuted the new ‘It’s all good’ campaign across Australia and New Zealand, an acknowledgement of the headaches and heartbreak associated with travel over the past year aimed that also aims to give customers peace of mind about domestic travelling in 2021.