The nature of the association between drinking and brain health has long been a subject of debate among medical researchers. There is robust evidence supporting the notion that heavy drinking causes changes in brain structure and the general loss of grey and white matter leading to cognitive impairment. However, the impact of moderate alcohol
When genetic data meets marketing
Researchers from The Wharton School of the University of Pennsylvania published a new paper in the Journal of Marketing that assesses the implications of the growth of private genetic testing for the field of marketing and evaluates ethical challenges that arise. The researchers review past research in the field of behavioral genetics and use these findings to incorporate genetic influences into existing consumer behavior theory. They then survey potential uses of genetic data for marketing strategy and research, and raise concerns regarding significant ethical challenges that arise from unique features of genetic data.
The study, forthcoming in the Journal of Marketing, is titled Genetic Data: Potential Uses and Misuses in Marketing and is authored by Remi Daviet, Gideon Nave, and Jerry Wind.