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Turns out, it pays to offer to software on customer insights and digital customer experience.
As for Qualtrics, the IPO was expected. SAP, which acquired Qualtrics in 2018 for $8 billion, announced Qualtrics would go public back in July. Qualtrics had initially planned to offer shares between $20 and $24 but closed on Thursday, Jan. 28, at $45.50. It raised $1.55 billion. In todayâs hyper-connected world where all it takes to switch jobs or service providers is a few simple clicks, the experiences companies provide will determine whether they succeed or fail, said Ryan Smith, Qualtrics founder and executive chairman, and Zig Serafin, CEO, in a joint statement.