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For some, it started in secondary school with a certain apricot face scrub.
For others, it was more recent, with the rise of so-called “glass skin” and Glossier girl close-ups blocking up our feeds. Have you noticed just how preoccupied we are with the state of our faces?
It’s no accident. The internet, along with hyper-educational beauty brands, has brought skincare smarts to the masses. Nowadays we’re all off-duty dermatologists.
Couple that with the panicky rise of anti-pollution cosmetics – not to mention constant pressure to be selfie-ready at the drop of a derma-roller – and it’s no wonder we’re obsessed with acids, charcoal peels, scrubs and anything promising the far-off wonder of “purified” skin.