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coordination, transportation, and distribution. you can assure us every dollar raised for haiti will go to haiti. 91 cents of every dollar that we raise. we have a bit of overhead. 91 cents of every dollar we raise will go to haiti. that nine cents is for what? general operations, overhead, pays salaries, keeps the lights on, et cetera. reporter: that efficiency measure does rank with top relief groups. to get there, the red cross is cutting expenses. the government has imposed a salary freeze, and employees no longer get a 401(k) match from the red cross. no matter how efficient the operation, getting aid to haiti is expensive. as we saw from somen nonprofit s accounting. in gibraltar, you purchased ten toyota land cruisers at a cost of $215,000.

Red crossRelief groupsEfficiency measureThe lights onEt ceteraCutting expensesSalary freezeWe sawSomen nonprofitLand cruisers