The Mukesh Ambani-led Reliance Industries (RIL) subsidiary Reliance Retail has already brought over 50 exclusive brands to the market in the last few years.
Big discounting is making a comeback as brands and retailers including ecommerce platforms are advancing their end-of-season sale events by 7-10 days, in a rush to clear unsold inventories and notch-up revenue that remained under pressure for most part of the year.
​Some brands said the year-end online discounts in categories like apparel, electronics and mobile phones would be among the highest this year, next only to the festive season deals. Most of the apparel brands have already started offering hefty discounts on their seasonal line-up of winter wear in brick-and-mortar stores, which they usually do towards December-end, they said.
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