Sony Music India (SMI) has announced the appointment of Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels. She will report to Rajat Kakar, managing director, Sony Music India. Kakar said, “We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of artists and soundtracks. Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country.”
Aiyer will report directly to Sony Music India MD Rajat Kakar.
26 Feb, 2021 - 02:15 PM IST | By indiantelevision.com Team
MUMBAI: Sony Music India (SMI) has named Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across international, Bollywood, pop & north repertoires and optimising promotions platforms, grassroots initiatives and partnerships. Aiyer will report directly to Sony Music India MD Rajat Kakar.
“We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of artists and soundtracks,” said Sony Music India MD Rajat Kakar. “Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across t