"The industry has developed various modules over the DLT framework, which have been reasonably successful, considering the noticeable decline in the volume of unsolicited commercial communications (UCC) originating from SMS over the last couple of years. But UCC from voice calls is still an issue that the regulator and operators are working together to address," S P Kochhar, director general, Cellular Operators Association of India (COAI), said Tuesday.
The Consumer Affairs Ministry, in collaboration with COAI, is drafting new guidelines to combat unregistered telemarketers. This initiative aims to curb unsolicited commercial communications, leveraging the TCCCPR and DLT frameworks. The guidelines will introduce new deterrents for unregistered telemarketers, enhancing consumer safety under the Consumer Protection Act, 2019.
The Consumer Affairs Ministry s draft guidelines, supported by COAI, aim to tackle unregistered telemarketers. Telecom Regulatory Authority of India introduced TCCCPR with DLT to curb pesky communications and address voice call issues.
There have been complaints by customers and consumer groups about deteriorating services, even as telcos such as Reliance Jio, Airtel and Vodafone Idea argue that current quality parameters are sufficient and should not be "burdened" by new norms.
Qualcomm: Sheoran said that although Indian telecom operators are rolling out networks based on sub-6GHz airwaves, they are discussing trialing the millimeter-wave (mmWave) band for use cases.