Brazil ‘Adopt-a-Park’ program may negatively impact traditional peoples
Brazil has launched an ambitious “Adopt-a-Park” program, inviting local and transnational companies to provide goods and services and help manage 132 conservation units of all types in the Brazilian Amazon. Should the program be successful, it would be extended to preserves across Brazil.
Private response has been weak so far, with only eight companies, five Brazilian and three transnationals, signing up. That includes French-owned supermarket chain Carrefour, U.S. beverage maker Coca-Cola, and Dutch brewer Heineken. Details as to how the initiative will function have been scant.
The Jair Bolsonaro government says it hopes that during a time of deep federal budget cuts to environmental programs, Adopt-a-Park will add the equivalent of $600 million in goods and services to conservation coffers. But the initiative has unleashed a firestorm of criticism from socioenvironmental NGOs and traditional communi
Coca-Cola the latest global brand to Adopt a Park in Brazil rainforest Reuters 4/28/2021
By Jake Spring
BRASILIA, April 28 (Reuters) - Coca-Cola Co on Wednesday agreed to sponsor a protected reserve in the Amazon rainforest, joining beer maker Heineken and a growing list of global corporations signing up to the Brazilian government s Adopt a Park program.
Environmentalists say that the program, launched by the right-wing government of President Jair Bolsonaro this year, amounts to greenwashing, or a cosmetic move aimed improving the government s image, at a time when deforestation is soaring.
Acting via its Brazilian subsidiary, Coca-Cola is the eighth company to join the program by adopting the Javari-Buriti Area of Relevant Ecological Interest for 658,850 reais ($122,109) for a period of one year.
Coca-Cola the latest global brand to Adopt a Park in Brazil rainforest reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.