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on voters minds, this time raised actively by the opposition parties but was seen missing from bjp s campaigns. economists maintain india s inherent growth potential is intact, irrespective of the government that comes to power. but a rejig in priorities would mean india s economic boom trickles down to the masses. in 2023, japan s fertility rate dropped for the eighth year in a row, hitting the lowest level since records began in 1947. japan s shrinking young population means brands have to rethink how they target customers. the bbc s mariko oi caught up with the boss of the country s biggest brewer, asahi to find out more. translation: alcoholic beverages sales injapan will continue to decline because we cannot go against the shrinking population, which means we cannot expect the japanese market to grow massively. so our growth opportunities are overseas. the simplest market

Opposition partiesGrowth potentialFertility rateSales injapanShrinking populationAlcoholic beveragesBiggest brewerMariko oiSimplest marketGrowth opportunities