happening. in their lab they are creating boxes that self-inflate, bubbles that inflate on sight and packaging that takes the shape of a product once it s cracked much like a hand warmer. this is not made out of plastic, it s made out of mushrooms. reporter: mushrooms that i can eat. you can eat. reporter: doesn t smell like mushrooms. does it taste like mushrooms? no. reporter: bubble wrap started it all. like other brilliant inventions it was made by accident. the story begins in 1957 when these guys were trying to make wall paper. it didn t quite stick but from that failure bubble wrap was born. what is the secret to making bubble wrap? i m not going say that. come on down. this would be one of the reis ins we re using on the product.