A ceremony in Cēsis on July 4 – Jewish genocide memorial day in Latvia – unveiled a series of freshly-commissioned artworks on the city's streets. But these are no ordinary works of conceptual or publ.
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(Latvian Public Broadcasting) Latvia s long-running #IamIntrovert campaign based on the idea that the nation s writers are a bunch of borderline misanthropic sociophobes is still going strong, and is now appearing at the London Design Biennale.
Originally born in 2017, as a publicity campaign linked to Baltic participation at the London Book Fair in 2018, the self-deprecating tone of the literary set who would much rather be left alone proved a big hit with the Brits, as LSM reported at the time, with the toilet ads particularly popular. It also won a domestic design award in 2019.
Photo: Reinis Pētersons, Anete Konste
And now, in the Covid era which has forced a healthy dose of quiet introspection upon even the most annoyingly extrovert natures, the campaign is returning to the scene of its London triumph, giving residents of the English megalopolis who aren t in lockdown the chance to experience the joys of individual literary isolation in a