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U S Selective Service Continues to Receive Accolades for its PSA Campaign
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U S Selective Service Continues to Receive Accolades for its PSA Campaign
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
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ARLINGTON, Va., April 9, 2021 /PRNewswire/ The U.S. Selective Service System (SSS) was recently recognized by the Web Marketing Association, Inc. (WMA) as winner of the Internet Advertising Competition (IAC) award for Best Government Online Video campaign, Best of Show Online Video campaign for its public service announcements (PSAs).
U.S. Selective Service System
The SSS Awareness Campaign was developed to inform men 18 through 25 about the registration requirement. It includes three English PSAs - Uncle Sam, Stronger America, and Barbershop - and one Spanish PSA, designed to reach out to the nation s young men and their influencers, informing them of their registration requirement and the crucial role Selective Service plays in our national defense. Registration enhances readiness, fulfills a civic duty, and is linked to benefits and opportunities contingent upon compliance with federal law.
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WPP ad agencies are leading the Health and Human Services vaccine education campaign.
HHS says the next stage will be a $115 million-plus effort to encourage people to get the vaccine.
The campaign is focusing on minority communities, where vaccination rates are lower.
Advertising giant WPP has been leading a $250 million US Department of Health and Human Services coronavirus messaging campaign.
The biggest part of the campaign, a $115 million-plus effort to promote the vaccines, is set to launch imminently. An HHS spokeswoman said it would go live as soon as the supply begins to meet the demand.