After over 4,000 reindeer have died in traffic accidents, The Reindeer Herder Association began painting the reindeer antlers with reflective paint to make them more visible.
Today one in five Finnish reindeer herders is under 25, with the share of women herders growing.
More young women in Finland's far north are taking up reindeer herding, according to the Reindeer Herders' Association.
Ida Wessman, 28, bought her family's herd of reindeer after her father passed