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Because of COVID-19 fears or maybe just a detestation of grocery shopping, many of us have stopped roaming through the aisles of our neighborhood grocery store. Instead, we’ve been placing online orders for pickup or delivery, often from our local grocery stores via delivery apps.
But sometimes we order from digital grocery stores (think FreshDirect) that never even had aisles in the first place. You simply open an app, select your groceries and wait for them to arrive on your doorstep after they’ve been sorted out in a warehouse. The pandemic and stay-at-home orders created an increased demand for the already growing sector of digital grocery stores, and their popularity is still on the rise. From those that offer premium-brand health food for a monthly fee to those that promise to repurpose oddly shaped or unattractive produce, there seems to be an option for just about every type of shopper.