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Stoke Newington entrepreneur Seth launches Reign Dog

Sofia Vyas Seth Boateng and Charlotte Valkeniers with Hugo. - Credit: Seth Boateng A Stoke Newington man has used furlough time during the coronavirus pandemic to harness his passion and start his first business.  Co-founder Seth Boateng, 33, had a fear of dogs before meeting his girlfriend Charlotte Valkeniers, 32, and her French bulldog Hugo. However, together they have now launched Reign Dog, an online shop for hounds. “Hugo is definitely the inspiration, he was the catalyst, he’s the centre of what our brand is,” said Seth. Charlotte s dog Hugo. - Credit: Seth Boateng The couple had been struggling to find accessories that were both practical and fun.

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