Updated 21/02/2021 03:41 GMT
Ikea s Ambitious Plan To Make Its Cheap Furniture Last Forever
To erase its massive climate footprint, Ikea needs to change how it makes its products and how you buy them.
Illustration:Rebecca Zisser/HuffPost; Photos:Getty, Ikea
The Ikea store in Queens, New York, which opened on Jan. 14, marked a decided departure for the iconic home furnishings brand. Located in the Rego Park Shopping Center, the 115,000-square-foot open layout ― a new, smaller format for Ikea ― is divided into core areas of the home, offering small-space solutions tailored to city living. Rooms are thoughtfully merchandised with easily portable accessories like lamps and throw pillows that customers can take with them on the bus or subway, both of which are a block away a key factor in choosing the store’s location, given that more than half of city residents use public transportation.
Updated
Feb 20, 2021
Ikea s Ambitious Plan To Make Its Cheap Furniture Last Forever
To erase its massive climate footprint, Ikea needs to change how it makes its products and how you buy them.
By Alexandra Kirkman
Illustration:Rebecca Zisser/HuffPost; Photos:Getty, Ikea
The Ikea store in Queens, New York, which opened on Jan. 14, marked a decided departure for the iconic home furnishings brand. Located in the Rego Park Shopping Center, the 115,000-square-foot open layout ― a new, smaller format for Ikea ― is divided into core areas of the home, offering small-space solutions tailored to city living. Rooms are thoughtfully merchandised with easily portable accessories like lamps and throw pillows that customers can take with them on the bus or subway, both of which are a block away a key factor in choosing the store’s location, given that more than half of city residents use public transportation.