Best Media Info: The regional GEC has been executing on-ground events and activations for its shows and movies in a bid to reach out to its audience across the smallest towns in Andhra Pradesh and Telangana| Industry Briefs News
Amid the pandemic, regional channels had 3X ad volumes compared to national channels.
28 Jan, 2021 - 08:43 AM IST | By Shikha Singh
MUMBAI: The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.
This pluralism has presented a huge opportunity for media and entertainment platforms that have been offering content in regional languages. While OTTs have just begun to realise the potential of regional content, linear networks have leveraged it for a long time. Nearly every broadcast network in the general entertainment category has forayed into regional markets to tap their potential. A large number of them have been successful in their endeavours. This includes the likes of Star, Zee, Viacom, Sony, Enterr10, IN10 and others.