South Africa’s public broadcaster SABC has seen three executives resign or be suspended with allegations of being involved in a “secret” contract which ga
The work of the SABC’s “resilient and aggressive” advertising sales teams has started paying off as the public broadcaster reported “an impressive month-to-month upward sales trend in a difficult trading environment”.
In fact, in November 2020, SABC 1 and SABC 2 achieved sell-out status during prime time for the first time in over five years.
In
a letter to sales and support staff, the SABC’s group chief executive officer,
Madoda Mxakwe, pointed out that despite the extremely difficult trading
conditions brought about by Covid-19, teams had shown “resilience, commitment,
and hard work” which had helped the broadcaster “navigate the difficult terrain
Glimmer of hope for SABC with growth in advertising sales 05 February 2021 - 17:42 Image: Tyrone Arthur
The embattled SABC appears to be turning the corner for the first time in five years after selling out its prime-time advertising slots.
The public broadcaster said it achieved sell-out status on SABC 1 and SABC 2 during prime time, for the first time in over five years. December 2020 saw the best achievement in sales at 92% success against the set target. Radio revenue achieved 105% of its set budget in the same period, marking the first exceedance in that financial year, Reginald Nxumalo, group executive for commercial enterprise said.