March 14, 2021 09:36 AM
With no live shows or tours to be staged amid protracted lockdowns, Jamaican artists have gone fully into writing and production mode with over two dozen albums expected to be released in 2021 by some of the island’s biggest names.
However, comparatively low music sales continue to hinder many Jamaican artists from climbing atop the coveted Billboard Reggae Albums chart.
General Manager of the Jamaica Music Society (JAMMS), Evon Mullings is suggesting that entertainers directly market their music to their fans and ask them frontally to purchase digital copies.
For years, Billboard has been seen as the music industry’s favorite chart. Charting there has been desirous as it validates the work put in by independent artists as it is considered objective evidence of their audience and the singers’ potential. In fact, first-week sales have been particularly important to industry players and audiences.