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Hungry Ghost Festival special: HK marketers recall their scariest moments

The Chinese Hungry Ghost Festival, which lands on the 15th day of the seventh lunar month every year, will fall on August 30 this year. When the portals to the realm beyond unlock, ethereal beings and spectral apparitions break free, wandering the earth. Meanwhile, the marketing world is

Regal Hotels and Friends of the Earth HK join forces to support carbon neutrality and biodiversity

Regal Hotels International has joined forces with environmental organisation Friends of the Earth (HK) to launch an annual flagship programme that seeks to improve biodiversity and achieve carbon neutrality on 4 August, as part of their efforts towards sustainability.

Regal Hotels revamps all hotel websites with strong local HK element

Regal Hotels International has revamped all 17 websites of its subsidiary hotels as part of its ongoing plan to transform and innovate the brand.

Regal Hotels and csl partner up to unveil AR-inspired campaign

Regal Hotels has joined hands with telco csl to launch an immersive AR Lens Summer Lucky Draw campaign to create a fun and engaging experience for consumers.

Regal Hotels recalls collective memories for HKers with new summer campaign

Regal Hotels has introduced its latest summer campaign Hello Summer to promote the culture of Hong Kong and recall collective memories via handling out soft serve from an ice cream truck.  

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